By Aiden ArmstrongLooking for ways to stay ahead of your competition? These five trends are gaining in popularity for a reason: They’ve been proven to work.
1. AI and ChatGPT: Get on Board or Get Left Behind
AI is already used in SEO, with Google’s RankBrain algorithm a prime example. But the tool everyone is talking about these days is ChatGPT. This AI chatbot won’t replace human writing for website content, blog posts or other longer, non-repetitive forms of content – at least not yet, as the content is obviously not written by a “human” and will get flagged by AI detectors as “fake.” Furthermore, Google considers AI-generated content spam.
With that said, ChatGPT is a great way to identify the most relevant keywords used in a piece of content – including a competitor’s website. It also provides insights into user behavior and intent. Need some headline ideas? Or how about PPC ad campaign text? Digital marketers are just starting to figure out how ChatGPT will revolutionize the way businesses approach SEO.
2. Voice Search
We’re just scratching the surface with voice search, thanks to the rise of smart speakers and virtual assistants like Siri and Alexa. Take advantage of this trend by focusing on conversational keywords, long-tail phrases, and featured snippets.
3. Video Content Will Continue to Grow in Popularity
Businesses need to focus on creating optimized, high-quality, engaging video content.
Here are the reasons why, with data courtesy of DemandSage:
- Video content is expected to account for more than 82 percent of all web traffic in 2023, making it the most popular form of content.
- Ninety-four percent of marketers say video improved customer knowledge of their products and services.
4. User Experience (UX) Is More Critical than Ever
Expect a greater focus on accessibility, inclusivity, and personalization regarding UX design. Other trends include augmented and virtual reality and integrating AI and machine learning into design processes.
5. Oh, They’ve Got an Extension for That
Google extensions are more than just Chrome shortcuts. These days, you can find extensions for SEO audits, tracking traffic, keyword research and technical SEO.
6. Local SEO Will Continue to be a Game-Changer
Local SEO is more important than ever for small businesses. The reason? The number of people using their phones to search for local businesses continues to grow. Make sure you have a Google My Business listing for your Denver business, and talk to the digital marketing agency handling your SEO services for more ways to take advantage of local SEO.
Contact The Xcite Group for more details.
