As with every other company who’s been in business for 100 years, Chevrolet has had its ups and down. However, it is still considered one of America’s and Naperville’s most iconic brands, up there with Microsoft and McDonald’s, among others. Likewise, it has gone through some major renovations and changes to make it more popular with more people. Plus, those outside of the US still love Chevy, as well.
Most people don’t realize that Chevrolet was a real person and one of the fastest drivers at the beginning of the 20th century. Louis Chevrolet was a Swiss immigrant and racing driver who paired with Billy Durant to start the brand. Even though the two didn’t stay on together for long, the name still lives, along with the Swiss cross that marks every vehicle.
Even though it has a Swiss connection, it is still entirely American in its image. Chevy promises to stand for dependability, style and value. Over 100 years after they started the brand, 200 million trucks and cars have been sold all over the world, and it has been said that someone buys a Chevy almost every eight seconds.
Refocused On What Matters
Chevrolet had a few bad years during the 80’s and 90’s when they didn’t invest in what people wanted for passenger cars. However, they have refocused their abilities on ensuring that every product they put out there is good and stylish, no matter what price point or option you choose.
Things continue to look up for the company, and for those who love the American symbolism that goes along with Chevrolet and its slogans.
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