A great marketing agency can bring your business to the forefront of people’s minds and drive a significant increase in your sales. However, a bad agency can tarnish the reputation of your business and fail to deliver the value you paid for. Here are five things your marketing agency in Irvine, CA, shouldn’t be doing.
Stealing Content
Stealing other people’s content can put your business at risk for a lawsuit and brand your business as one that steals from creators. There are great ways to incorporate other people’s creations into your business, but it must be done correctly and through legal channels. Give credit where credit is due, and don’t work with marketing agencies that are too lazy to do their due diligence.
Create a Clashing Brand
Your marketing agency in Irvine, CA, should be consistent with your brand. Font types, colors, and tones should match and fit your values and aesthetics. The agency should create minimum standards to follow when working with your brand. That way, everything will work together, and your brand will be cohesive.
Assume the Audience is Everyone
It’s unrealistic to assume that your product or service is for everyone. The needs and desires of a two-year-old are far different than the needs and desires of a 40-year-old. You want your agency to understand who you’re selling to so they focus their marketing on the people who want to buy from your business.
Go Against the Algorithm
The algorithm is beneficial for digital marketing. There’s no point in paying for digital marketing that doesn’t funnel customers to your website. It’s important to work with an advertising company that understands what people will click on and how the algorithm works.
Ignore Your Brand Voice
Your business has an identity that needs to remain consistent throughout its online advertising presence. This consistency helps customers feel familiar with your brand and boosts engagement. Your brand loses this consistency if its voice is diluted by a sloppy social media presence or an advertisement that doesn’t fit your brand identity.
Visit Flying V Group for a marketing agency in Irvine, CA, that’s dedicated to boosting your business through consistent, creative, and impactful digital marketing.
