Jacksonville is the single most populated city in the Sunshine State. As a popular tourist destination and a powerful economic hub, businesses across Jacksonville compete fiercely with one another for market share. With such an intense competitive environment, you should do everything within your capabilities to market your company’s services. Since digital marketing can be so powerful, you should first understand the different types of online marketing in Jacksonville.
Search Engine Optimization
Most consumers look online for information about businesses before buying their goods and services. Outside of commercial interests, the average person makes several search engine inquiries on a daily basis. Considering the ubiquity of search engines, it’s important to fight for front-page results on Google, Bing, and Yahoo.
Search engine optimization (SEO) uses dozens of strategies to improve your website’s rankings on search engine results. On the broadest level, search engine optimization can be separated into on-page and off-page SEO. On-page SEO, for example, involves creating new content, while off-page SEO consists of making behind-the-scenes changes with HTML, CSS, and JavaScript.
Content Marketing
People don’t like viewing advertisements when looking for helpful information online. Content marketing appeals to internet users by providing genuinely helpful content instead of buying in-your-face advertisements. Content marketing commonly includes writing new blog posts for websites or creating helpful infographics.
Pay-Per-Click Advertising
Best known as PPC advertising, pay-per-click advertising involves buying display, video, and search engine ads from online brokers such as Google Ads. Although one of the most expensive forms of online marketing in Jacksonville, PPC advertising can have immediate benefits.
To improve brand awareness and attract more customers, reach out to Connect Agency online at theconnectagency.com.
