Hiring a copywriting agency is easy. But finding one that perfectly suits you in every way, well, that takes a little more time. If you want to make sure you find the right one the first time around, here are a few suggestions from EcommerceFuel to help you make this happen:
Know What You Want
Before you go looking for a copywriting agency, know what it is you’re hiring it for. What do you want to achieve by hiring an agency? Be clear about your goals. Do you want content for your website or someone to launch your social media platform? Do you want SEO marketing or feature writing? Knowing the kind of work that’s involved will help you narrow down your choices even further, aside from also making it easier for you to find the right agency.
Determine Level Of Skill You Need
Not all writing work is equal. Blog articles might not require the same amount of talent you need from someone who works on a full-scale marketing campaign. So match the right writer to the project by factoring in the level of skill necessary. Also, it might be easy to sign up good writers. They might not be exceptional but they deliver. Getting a stellar writer, on the other hand, might mean you’ll have to pay more. But if you believe the right words are key in making your company stand out, it’ll be more than worth it.
Don’t Go For An SEO Expert
An SEO expert isn’t a writer. You’ll be better off finding a writer with some knowledge of SEO. If your writer is excellent but holds little to zero know-how about SEO keywords and search tactics, it’ll be easy for you to train that writer or give out a few pointers to improve her understanding.
Talent Isn’t Everything
Nabbing excellent writers are great but you need someone you can work with. If you’ve got a pool of writers, it’s even more essential to have someone on board who can take criticism, play nice in the sand box, and turn in good to standout work. Attitude matters. If someone’s ego problems are getting in the way, then it’s better to let that writer go.
Wrapping It Up
So if you want to upgrade your site and boost your marketing efforts, hiring a digital copywriting agency should be on top of your to-do list this year.
