As time goes on and new technologies become available the world slowly evolves. As the world evolves, certain techniques become obsolete and others become predominant. There’s no industry where this is more accurate than the marketing industry. Because this industry is so heavily based on technology and social mediums, keeping on top of effective marketing strategies requires you to keep track of digital and social trends. One such marketing arena that has recently seen a rise in digitalization is the customer service end. You may have been to a restaurant recently and instead of getting a paper menu, you received a tablet with an interactive ordering system. This is a new method of customer interaction that’s based on marketing research. Customers who feel more involved in their purchase are typically more satisfied in their purchase. By using interactive tools such as tablets to take orders, customers feel more involved and consequently more satisfied. These tools are available to virtually any business too, from storefronts to restaurants and bars. Using interactive kiosk systems to engage with your customers is a great way to drive up sales and keep customers coming back.
Data Mining
One of the many advantages to interactive kiosks is that they can mine data like nobody’s business. Every single use of the kiosk is recorded and documented, and these numbers can be presented to you in the form of analytics. Having these sorts of analytics can help your management team develop more effective strategies and make better decisions in regards to customer interaction.
Showing Them You Care
Customers who use interactive technologies while making a purchase generally enjoy the experience much more than simply dictating what they’d like to another person. In this way, having an interactive kiosk is a great way to show your customers that you care about them, and customers who feel cared for often return and provide you with more business. Even something as simple as a tablet that gives them some entertainment while they’re waiting to be serviced can go a long way in increasing customer satisfaction.
